Cequent Performance Products

Cequent Performance Products, based out of Plymouth, Michigan, is the industry's largest manufacturer of aftermarket / OE towing and trailer accessory products. Key brands include: Bargman, Bulldog, Draw-Tite, Fulton, Hidden Hitch, Pro Series, Reese, ROLA, Tekonsha, Tow Ready, and Wesbar.

Cequent Performance Products Logo


Dealer Extranet Portal

Cequent Performance Products was in the market to have a portal built that would be accessible both inside and outside of their corporate network. Such a portal would include tools to manage their day-to-day operations and be available to multiple levels of both dealers and employees.

Cequent looked to 42 milligrams to assist in building and maintaining this extranet portal. The portal would be required to house and manage an evolving set of complex tools, all accessible from a single site.

Cequent Performance Products
April 2010
42 milligrams
42 milligrams
Project Link
Closed System, Not Available


A web-based portal system was built with a number of tools to assist dealers with the delivery of product data and support materials. Each tool provided Cequent administrators the ability to set up and manage that tool. Over time, the application grew to include tools for multiple levels of employees, vendors, auditors, as well as dealers. What started out as a mid-size Dealer Extranet Portal, giving dealers access to product information and fit guides, grew to a complete Portal and Data Management System for both Dealers and Employees of Cequent Performance Products.

Dealer Tools Include:

  • New Product Listings
  • Brand Crossover Products
  • Product Details
  • Product Catalogs
  • Fit Guides
  • Material Downloads
  • Product APIs
  • Just to Name a Few

Employee Tools Include:

  • Employee Management
  • Product Management
  • eNewsletter Management
  • Brand Management
  • Consumer Site Management
  • Dealer Management
  • Product Pricing
  • Just to Name a Few

Process Automation Includes:

  • Catalog Fit Guide Creation
  • Support File Population
  • Product Catalog Importing
  • Price Data Importing
  • Catalog Corrections
  • ACES/PIES Exporting
  • Price File Creation
  • Just to Name a Few


  • Data Management System
  • Multiple Users / Roles
  • Process Automation
  • Libraries
  • Reporting Services
  • Product Pricing
  • Product Search
  • Product Details
  • Dealer Locators
  • Vehicle Applications
  • Fit Guides
  • On-Page Help

42 milligrams, llc Footer Logo
42 milligrams is a digital boutique specializing in custom web-based solutions.
Call for a free, no obligation consultation.


Come Hang Out

10561 E. Grand River Ave.
Brighton, MI 48116
For the introverts out there...