Multi-Site B2C Engine

Horizon Global Americas


Horizon Global Americas

Horizon Global is the #1 designer, manufacturer and distributor of a wide variety of high quality, custom-engineered towing, trailering, cargo management and other related accessory products in North America, Australia and Europe. The Company serves OEMs, retailers, dealer networks and the end consumer as the category leader in the automotive, leisure and agricultural market segments.

Horizon Global Americas Logo


Multi-Site B2C Engine

Horizon Global Americas was looking to manage a single website while keeping the separate identities of their 11 brands. They needed a framework that would create an individual look for each brand, while limiting the maintenance to a single site.

Horizon Global came to 42 milligrams to help them create a custom website that would have the ability to recognize the current brand being requested and dynamically build that brand's website content.

Horizon Global Americas
April 2015
42 milligrams
42 milligrams
Project Link


A single website engine was created with content and scalability in mind. Depending on the URL visited, the engine configures and populates the site based on the brand requested. A number of components were created specifically for this engine, allowing certain functionalities to only be used on brands where applicable. In addition, each component is completely dynamic, catering itself not only to the brand, but where applicable the category, product type, or vehicle. Additional tools can be created and added to selected sites with the click of a button, and a completely new brand website can be added within hours.

Each Cequent brand has its own configuration, allowing the team at Cequent Performance Products to turn features on and off for each brand as required. Both the site configuration and content is maintained using their existing Data Management System, the Dealer Extranet Portal. With the help of this system, their team is able to manage all content for each brand within a single system. All content is added and updated in real time, allowing for site updates without delay.

42 milligrams, llc
42 milligrams is a digital boutique specializing in custom web-based solutions built to your specific business needs.
Call now for a free consultation
10561 E. Grand River Ave.
Brighton, MI 48116